• P2-10

A Pilot Study on the Relationship between Avatar Appearance and Personality Traits

Hsuan-Hsuan Chen¹* and Wen-Yuan Lee²


¹ Department of Media Design, University of Tatung, Taipei, Taiwan

² Department of Media Design, University of Tatung, Taipei, Taiwan


*Corresponding author: Hsuan-Hsuan Chen, origin0875@gmail.com


Keywords: Personality trait, Avatar color

Poster presentation video: https://youtu.be/391G62QH2ao




Metaverse originated from the science fiction novel "Snow Crash" published in 1992. The authors use it to describe a virtual social environment. The term “Metaverse” became widely known because Facebook announced in 2021 changing its name to Meta Platforms as it shifts its focus to building a metaverse. In the metaverse, an avatar is an icon or graphic representing a specific computer user in the metaverse of social media, video games, the internet, etc. And it’s becoming increasingly more common to use online avatars to recognize users’ appearance and identification in the metaverse. This raises some interesting questions, such as, who wants to create avatars, how they choose features to represent their appearance, and could personality traits influence the creation of avatars?


In order to investigate the relationship between avatar appearance and personality traits. This study conducted an online questionnaire using Google Forms to ask participants to upload an image of their avatar images. The questionnaire also included the survey of the Big Five Inventory (BFI) identifying personality traits, including extraversion, agreeableness, conscientiousness, neuroticism, and openness. Thirty-seven participants (7 males and 30 females, the average age is 23.9) took part in this online survey. The avatars obtained were classified into two features, including head and top clothes. The head feature involves hair color, skin color, and eye colors. The colors appearing on avatars were identified by using Natural Color System (NCS) by researchers’ visual identification. The frequency of colors appearing on the avatar was calculated based on 8 hue categories and 3 segments in a WSC triangle together with achromatic colors.

The initial results showed that (1) personality traits appeared to have an insignificant effect on the color setting of Avatar's head features, (2) warm colors were used more on Avatar head features rather than cool colors, (3) the orange color is the most commonly used hue on Avatars’ hair, skin, and eye, (4) the participants with the personality traits of Extraversion and Neuroticism tend to use achromatic colors for the top clothes on their avatar, and (5) participants with personality traits of Agreeableness and Conscientiousness chose the color for the top clothes on self-Avatar are diverse.



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