• P2-2

EXPLORING THE COLOR HARMONY OF DIGITAL PHOTOGRAPHY WORKS BASED ON COLOR LANGUAGE THEORY:

A CASE STUDY OF FINALISTS’ WORKS IN THE 2022 TAIWAN PHOTO CONTEST


Yu-Chun Yao¹ ² and Shiu-Hua Wu³*


¹ Research Division IX, Taiwan Institute of Economic Research, Taipei city, 10461, Taiwan

² Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education, Taichung City 403514, Taiwan

³Department of Digital Media Design, College of Tourism and Creativity, Hsiuping University of Science and Technology, Taichung City, 41280, Taiwan


*Corresponding author: Shiu-Hua Wu, e-mail: wuhh@hust.edu.tw


Keywords: Digital photography, Color language, Color image, Color harmony

Poster presentation video: https://youtu.be/-ah24odyQik




In recent years, with the advancement of digital technology, digital photography has quickly become a part of our daily lives. It expresses people's thoughts and feelings through features such as virtual, intuition, and picture as an essential manifestation of modern visual communication. Its one-of-a-kind function of picture transmission has also evolved into a borderless language. Color, on the other hand, is an important aspect in the way digital photography works, since it influences the style and situation expression of creative works. The previous study of the author clearly had shown the priority of the composition of the color images in digital photography. Therefore, the major goal of this study is to investigate the importance and harmony of the color language of finalists’ work in the 2022 Taiwan photo contest in digital photography by using a literature qualitative analysis, based on color language theory. After examining the finalists’ works, it was discovered that some crucial color harmony was required, such as contrast colors, neighboring colors, and serial colors, as well as gray in digital photography. Finally, it was proposed that, in addition to paying attention to image arrangement, the photographer pay attention to the color concordance of the works, which would improve the quality of the photographs.



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